100% PASS SALESFORCE - SALESFORCE-MARKETING-ASSOCIATE - SALESFORCE CERTIFIED MARKETING ASSOCIATEEXAM AUTHORITATIVE TEST OBJECTIVES PDF

100% Pass Salesforce - Salesforce-Marketing-Associate - Salesforce Certified Marketing AssociateExam Authoritative Test Objectives Pdf

100% Pass Salesforce - Salesforce-Marketing-Associate - Salesforce Certified Marketing AssociateExam Authoritative Test Objectives Pdf

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Salesforce Salesforce-Marketing-Associate Exam Syllabus Topics:

TopicDetails
Topic 1
  • Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.
Topic 2
  • Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.
Topic 3
  • Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.
Topic 4
  • Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.
Topic 5
  • Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.

Salesforce Certified Marketing AssociateExam Sample Questions (Q39-Q44):

NEW QUESTION # 39
The marketing team at Cloud Kicks notices that a critical data extension is able to be modified and deleted by anyone.
What should an associate utilize to prevent users from accidentally editing or deleting these data extensions?

  • A. Use Contact Builder to move all key data extensions into the Salesforce Data Extensions folder.
  • B. Use Manage Data Extension Policies to prevent users from modifying or deleting this data extension.
  • C. Use Roles & Permissions to set modify and delete permissions for key data extensions.

Answer: C

Explanation:
To prevent users from accidentally editing or deleting critical data extensions, an associate should utilize Roles & Permissions within Salesforce Marketing Cloud. This feature allows administrators to define and assign specific permissions to different users or roles, restricting their ability to modify or delete key data extensions. By carefully managing these permissions, organizations can protect important data from unintended modifications or deletions, ensuring data integrity and security.


NEW QUESTION # 40
The marketing team at Northern Trail Outfitters has been running an email series for three weeks. Management has asked for a report of the results of the email campaign's effectiveness and performance.
Which email metric should the associate use to convey the email's visual effectiveness?

  • A. Click-to-Open Rate
  • B. Open Rate
  • C. Bounce Rate

Answer: A

Explanation:
The Click-to-Open Rate is the most appropriate email metric to convey the email's visual effectiveness. This metric measures the percentage of recipients who opened the email and then clicked on a link within the email. It is a strong indicator of how engaging and compelling the email content and design are to the audience, as it reflects the effectiveness of the email in motivating recipients to take action after opening it.


NEW QUESTION # 41
Northern Trail Outfitters wants to add new customer data to a data extension.
What needs to be present on the data extension to add new rows while keeping the existing data during import?

  • A. Primary Key
  • B. Foreign Key
  • C. Subscriber Key

Answer: A

Explanation:
To add new rows to a data extension while keeping existing data intact, a Primary Key is necessary to uniquely identify each row. This ensures that Salesforce Marketing Cloud can insert new records without overwriting existing ones, preserving data integrity and supporting proper data management during imports.
* Why Primary Key is Required: The Primary Key prevents duplicate records and enables the system to distinguish between existing and new rows based on unique identifiers.
* Salesforce Documentation Reference: Refer to Data Extension Keys and Constraints for more details on how primary keys function in data extensions.


NEW QUESTION # 42
Northern Trail Outfitters has a product recall and needs to send a dedicated email for each individual product with a serial number in the recall.
When sending to the targeted audience in a data extension, which configuration option should an associate utilize to ensure that a subscriber who purchased multiple products receives an email for each product?

  • A. Ensure deduplication is not selected,
  • B. Utilize transactional send classification.
  • C. Disable Auto-suppression list.

Answer: A

Explanation:
To ensure that a subscriber who purchased multiple recalled products receives an email for each product, deduplication should not be selected. This allows Salesforce Marketing Cloud to send multiple emails to the same subscriber based on each unique product in the recall list.
* Why Avoid Deduplication: Deduplication limits each subscriber to a single email per send. Disabling it allows subscribers to receive distinct emails for each product they own.
* Salesforce Documentation Reference: For details, refer to Deduplication Settings.


NEW QUESTION # 43
The marketing team at Northern Trail Outfitters wants to use a Smart Capture form to manage consent before sending SMS messages to customers.
Which feature should the associate use?

  • A. Email Studio
  • B. Contact Bulilder
  • C. CloudPages

Answer: C

Explanation:
CloudPages is the feature that allows the creation of Smart Capture forms within Salesforce Marketing Cloud.
Using CloudPages, Northern Trail Outfitters can set up a form to collect consent specifically for SMS messaging. This form can be designed to manage preferences, gather customer information, and confirm opt- in for SMS, ensuring compliance with consent regulations.
* Why CloudPages: It offers the flexibility to create forms and landing pages that collect customer data directly into Marketing Cloud, and Smart Capture enables easy integration with data extensions.
* Salesforce Documentation Reference: For more details, refer to CloudPages and Smart Capture Overview.


NEW QUESTION # 44
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